ASHEBORO — A new event organized to bring customers to downtown Asheboro is scheduled for later this week.
“Sip & Shop” is described as an opportunity for residents and visitors to taste specialty wines while exploring businesses.
It will be held from noon-4 p.m. Feb. 22. Attendees can sample wines at participating businesses, stretching from Worth Street to Church Street.
“I think it’s a fun event,” said Addie Corder of Downtown Asheboro Inc. “It’s a chance to explore downtown.”
Tickets are required, with a cost of $23 in advance and $33 on the day of the event. Ticket holders must be at least 21 years old and will be required to present a state-issued photo identification at check-in.
Downtown Asheboro Inc. is the organizer. Check-in will be at Sunset Theatre.
Each ticket includes tasting passes to sample up to 25 wines (with each taste at 1 ounce). Wine must be consumed inside the business where it’s served.
Corder said 200 participants would be a good turnout and she expects ticket sales to amp up a few days prior to the event.
“You’re hoping that it will be a chance to make connections for the businesses,” she said.
A map of participating businesses and a swag bag are included. Specialty tea and coffee tastings will be available at some locations, along with snack stops. A free trolley shuttle, which has sponsors, with various stops will be provided.
The idea for “Sip & Shop” came from similar events in Lexington, Salisbury and Statesville, Corder said.
