ASHEBORO — There’s a concentrated campaign to bring business interests to Randolph County and to attract more residents.
This is a targeted effort on social media launched by the Randolph County Economic Development Corporation. This is titled “Ride the Rise,” an effort to showcase the county’s assets and drawn attention to the county.
A video touts Randolph County as “the perfect place to live, work and visit.”
It’s an effort to highlight growing industries and the need for a larger labor force. “Jobs of the future” are emphasized.
“We want to redefine the narrative and showcase all the good happening here in the heart of North Carolina,” said Kevin Franklin, president of RCEDC. “Randolph County has seen incredible progress over the past decade, and now is the time to invite others to join us.”
A short video provides an overview for the “Ride the Rise.”
The goal is to highlight professional success and affordable living. Much of the campaign is targeting younger professionals or families with youth-aged children.
“If you’re not from Carolinas, you may not know us,” the video says. “But the word has gotten out about this land of opportunity. We are emerging as the place to be. A rising star in the Southeast. A place where you can find a rare kind of balance.”
The “Ride the Rise” effort highlights the county’s launching into a new era of high-wage, high-skill jobs. It notes that small businesses have grown from the ground up and been supplemented by other companies that have migrated to the county.
“We’re inviting folks outside of our community to join us and become part of our community,” a RCEDC memo says.
On the RisetheRideNC.com website, there’s a “job finder” link as well as a link for “Life in Randolph County.”
The “job finder” tab provides a listing of organizations actively hiring.
There are growing opportunities in health care, education and housing, based on information from the campaign.
“We’re proud to say: We’ve got it going on,” the video says. “… We’re preparing for you to join us. … Now is the time. You are the future.”
