LIBERTY – With Lee Greenwood’s appearance on the schedule for this weekend, Liberty Showcase Theater has drawn some attention. Yet in many ways, that’s nothing new for the entertainment venue.
“We have a lot of country artists from the ‘70s to the ‘90s,” said Spring Gates, general manager of Brown Entertainment. “We also do have some of the top bluegrass artists.”
Brown Entertainment is the company that manages the theater.
Greenwood is a country music singer and songwriter, and a Grammy Award winner.
For the Liberty Showcase Theater, Greenwood’s appearance shapes up as a good one, but it’s not atypical, Gates said. He fits in with a regular run of performers, with The Oak Ridge Boys and Vince Gill among the past notable singers to take the stage.
Greenwood will perform at 7 p.m. Saturday. His hits include “God Bless the USA,” “Somebody’s Gonna Love You,” “Dixie Road,” and “Going, Going, Gone.”
Some performers take a larger role in marketing their performances. That appears to be the case for Greenwood’s upcoming date.
“They’ve been very proactive with that,” Gates said.
Greenwood will perform at 8 p.m. Friday at another of Brown Entertainment’s locales — the Reidsville Showcase at the Rockingham Theater.
The Liberty and Reidsville venues are both operated by Brown Entertainment, which is based in southern Alamance County about 12 miles from Liberty. The Reidsville location opened in mid-September with Exile on opening night. Gates said the goal is to book performers for one night at each site.
Because of Greenwood’s past popularity, he might attract a more mainstream audience.
“I’m not really sure if it broadens (the appeal),” Gates said. “It does cross over a little bit.”
Most shows at Liberty Showcase Theater attract crowds of 400 to 500 patrons, Gates said.
She said the number of shows varies per month, but the preference is to keep a full schedule. Among next month’s scheduled performers are Lonestar (March 12) and Collin Raye (March 26).
“We are working to get a show every weekend,” Gates said.