ASHEBORO – Chick-fil-A’s cauliflower sandwich has made its way to Asheboro.
The area is one of the test markets for the chicken restaurant chain’s rollout of the new offering.
“We’re testing it to see what the reaction is,” said Sam Ramsey, franchisee of two Chick-fil-A locations in Asheboro. “We’re going to see how a plant-based sandwich will go over.”
The Triad has been designated as one of the test markets, so that will stretch from Winston-Salem to Mebane and includes Asheboro, Ramsey said.
The sandwich became available Monday.
So far, Ramsey likes the attention that has come with it.
“We’re just trying to get the word out,” he said. “It’s getting a lot of buzz, and there’s interest in it. It’s too early in the test to know (how people are reacting).”
The cauliflower sandwich looks like the chain’s traditional chicken sandwich. The difference is that this sandwich is comprised of breaded and pressure-cooked cauliflower.
According to Chick-fil-A, the preparation is similar to that of the chain’s original chicken sandwich.
Ramsey is the franchisee of both Asheboro locations, but only the stand-alone restaurant at 1212 East Dixie Dr. is offering the cauliflower sandwich. He said the Randolph Mall location’s kitchen is too small to accommodate the test sandwich.
Ramsey has been a Chick-fil-A franchisee in Asheboro since 1988.
Other test markets are in Denver and Charleston, S.C. Ramsey said the availability of the sandwich as part of the test market will last a few months.